Basics of Typography Optimization in Responsive Web Design

Approach heard a lot about Receptive Web Design (RWD), as it is one of the talked about matters on the net nowadays.

However , most of the days, grids and pictures, fluidity and adaptability grab all of the attention and there is barely any discussion in the typography.

Though it’s among the essentials that demand importance but the majority of designers in some way tend to disregard this feature. In this jot down, my single focus is on receptive typography in relation to the website design and style.
Content, even though the most essential ingredient of any webpage, blog, message board or directory website, is the content as well as the way it is presented. However the focus of designers is mostly on the website design. This is how the problem occurs.

The adaptable web design previously takes care of this kind of aspect to some degree, by which includes some standard of responsive typography. Yet this cannot be known as complete but it comes packed with numerous typographic options. However , before we go into the specifics, let us 1st understand what receptive typography is.

What is Reactive Typography?

Reactive typography means that the text on the website is not only resizable depending upon the screen size for the device, nevertheless is also enhanced in order to improve readability. Currently, we do only work with desktops or laptops to locate internet and browse websites but also make use of tablets and iphones.

For quite long, the designers have been completely solely centering on website design to make it flexible to the several screen sizes. There has been nearly or very little effort made to optimize or adapt a few possibilities and its demonstration according to the screen size. Reactive typography deals with this issue, giving an opportunity to designers to experiment with a few possibilities also.

Basics of Responsive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Search engine optimization of brand length

Whenever you produce any decision about the presentation of text, that obviously starts from the font type. Regardless of what type of font you are applying, but it is critical to make sure that the content can be without difficulty read. If you need to keep it very basic, the only alternatives are Serif and Sans Serif. Serif is generally used for headings or perhaps titles, while Sans Serif is used for the rest of the content.
The logic is very simple. The Sans Serif font provides you with more freedom to experiment with. So , you can actually use that for difficulties chunk on the text. The Serif typeface, according to the designers, is quite significant, thus which makes it a perfect decision for headings.

Resizable Textual content

When deciding the typeface size designed for the text on your website, always specify this in the stylesheet according to different display sizes. Although how to decide the right font size is another concern. For this the rule of thumb is definitely experiment upon you.

Yes, find the font size and evaluate how it looks when you work with a desktop, a tablet and a smartphone. Keep in mind that people check out their cell phones from incredibly near while tablet is normally, most of the time, slightly above the leg when a individual is resting. In short, distance matters. When you have a hard time studying it, raise the font size.

Optimization of Line Span

Optimizing the line length is very an important factor. The reason is that a desktop possesses a bigger display screen and can fit around seventy five characters within a line whereas this will verify detrimental to legibility on extra small screen-size. Although there are no hard and fast guidelines, but of course, the size of a range plays a significant role in the visibility and readability of your content.
Therefore , choose the length of the line appropriately for different devices and ensure that this does rights with the screen-size as well as the overall website design.


Do not undervalue this area of typography. Test out different backgrounds and color clashes before going live and make a decision on the one that appears best. Although testing, you may realize that a thing that looks extremely nice on a desktop might not exactly produce a similar effect once seen on the smartphone or a tablet for example.

So , the rule of thumb is usually, experiment with several devices conceivable when it comes to Receptive Web Design and responsive typography. Buy or perhaps borrow, nevertheless make sure that your solution suits all display screen sizes and appears absolutely amazing.

Comments are closed.

© 2017. All rights reserved.