Basics of Typography Optimization in Responsive Web page design

You must have heard a lot about Reactive Web Design (RWD), as it is one of the talked about topics on the net nowadays.

Nevertheless , most of the intervals, grids and images, fluidity and flexibility grab each of the attention and there is barely any kind of discussion within the typography.

Though it’s one of the essentials that demand importance but the majority of designers in some way tend to dismiss this factor. In this jot down, my singular focus is certainly on responsive typography in terms of the website design and style.
Content, although the most important ingredient of any webpage, blog, community forum or index, is their content and the way it really is presented. However the focus of designers is mostly on the website design. This is where the problem arises.

The adaptive web design already takes care of this kind of aspect to some degree, by which include some volume of responsive typography. Yet this cannot be known as complete nonetheless it comes packed with numerous typographic options. Yet , before we go into the specifics, let us first of all understand what responsive typography is definitely.

What is Responsive Typography?

Responsive typography ensures that the text on the site is not only resizable depending upon the screen size in the device, nonetheless is also improved in order to boost readability. Today, we avoid only work with desktops or perhaps laptops gain access to internet and browse websites but as well make use of tablets and smart phones.

For quite long, the designers had been solely concentrating on website design produce it handy to the different screen sizes. There has been nearly or very little effort built to optimize or adapt this content and its concept according to the display size. Receptive typography deals with this issue, giving an opportunity to designers to experiment with this article also.

Basic Principles of Receptive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Search engine optimization of brand length

Whenever you make any decision about the presentation of text, that obviously starts off from the font type. Regardless of what type of font you are applying, but it is critical to make sure that the information can be quickly read. If you would like to keep it very basic, the only selections are Serif and Sans Serif. Serif is generally employed for headings or titles, while Sans Serif is used throughout the content.
The logic is pretty simple. The Sans Serif font will give you more freedom to experiment with. So , you can actually use that for difficulties chunk belonging to the text. The Serif typeface, according to the designers, is quite severe, thus which makes it a perfect choice for titles.

Resizable Text

When selecting the font size for the purpose of the text with your website, always specify it in the stylesheet according to different display screen sizes. But how to decide the proper font size is another issue. For this the rule of thumb is definitely experiment for you.

Yes, pick the font size and analyze how it appears to be when you focus on a computer’s desktop, a tablet and a smartphone. Understand that people check out their cellular phones from very near where as tablet is, most of the time, a bit above the knees when a user is relaxing. In short, range matters. When you have a hard time studying it, raise the font size.

Optimization of Line Time-span

Optimizing the queue length is pretty an important factor. The reason is that a desktop includes a bigger display and can provide around 75 characters in a line although this will prove detrimental to readability on extra small screen-size. Although there are no hard and fast rules, but of course, the size of a line plays a major role in the visibility and readability belonging to the content.
Therefore , choose the length of the line accordingly for different units and ensure that this does rights with the screen size as well as the overall website design.


Do not take too lightly this part of typography. Check different backgrounds and color contrasts before going live and select the one that appears best. When testing, you might realize that something that looks really nice on a desktop might not produce a similar effect when seen on the smartphone or possibly a tablet for the kids.

So , the rule of thumb is, experiment with as many devices possible when it comes to Reactive Web Design and responsive typography. Buy or borrow, nevertheless make sure that the solution fits all screen sizes and looks absolutely amazing.

Comments are closed.

© 2017. All rights reserved.